Graphic Design

When it comes to branding and packaging i think to understand
the client’s objectives is the most important part of the process.

Market research, competitive analysis and categorising the key characteristics
of the product is always the first step to enter the project.
For the long-term development of the brands product it is necessary to
use branding exercises to create a proper brand brief consisting of the brand
the brands essence and key objectives.

The naming and character development
play also a big role in all steps of the design process.
All these steps are necessary to create a solid brand and product identity.

VIPLUYOU:
Corporate Identity - Logo Design
Concept - Communication

ALBERT CAMUS:
Poster Design - Communication
Concept - Exebition

FONT SHOP:
Typography - Communication

RETAIL:
Typography - Communication
Concept - Retail

Please feel free to contact me!
juliabayer@gmx.de